At Rockshox Bike Shop (“we”, “us”, or “our”), we value your trust as much as we value the precision of our derailleur hangers and the reliability of our disc brakes. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website bikebrakesshop.com (the “Site”).

1. Information We Collect

Just as we carefully select premium bike components, we thoughtfully collect only necessary information to enhance your riding experience:

  • Personal Information: When you make purchases (from brake pads to full suspension systems), we collect name, email, shipping address, payment details (processed securely via PCI-DSS compliant gateways), and phone number.
  • Technical Data: Like tuning a high-performance drivetrain, we optimize your experience using IP address, browser type, device information, and pages visited.
  • Usage Data: We track component preferences and site interactions to help you find the perfect handlebars or suspension forks faster.

2. How We Use Your Information

We handle your data with the same precision as installing premium bearings:

  • Process transactions for your cycling components with 256-bit SSL encryption
  • Ship your orders worldwide (excluding some Asian and remote areas)
  • Provide customer support for your technical questions
  • Improve our selection of frames, brakes, and suspension systems
  • Send relevant offers (only with your consent)
  • Prevent fraud with 24/7 monitoring

3. Data Sharing & Disclosure

Like a well-maintained headset, we keep your data properly secured and only share when necessary:

  • Service Providers: Trusted partners who help with payment processing (Visa, MasterCard, JCB, PayPal), shipping, and analytics.
  • Legal Requirements: When required by law or to protect our rights (as rare as a poorly installed brake pad).
  • Business Transfers: In case of merger or acquisition, with appropriate confidentiality measures.

We never sell your data to third-party marketers.

4. Data Storage & Security

Your security is as important to us as the quality of our grips and bar end plugs:

  • Data stored on secure servers with industry-standard protections
  • Payment details tokenized – we never store complete card information
  • Regular security audits like tuning a high-performance drivetrain
  • International data transfers protected by appropriate safeguards

5. Your Rights

You control your data like choosing between hardtail or full suspension:

  • Access: Request a copy of your personal data
  • Correction: Update inaccurate information
  • Deletion: Request removal of your data (subject to legal requirements)
  • Opt-out: Unsubscribe from marketing communications
  • Restriction: Limit how we use your data

Contact [email protected] to exercise these rights.

6. Cookies & Tracking Technologies

Like grease for smooth bearing operation, cookies help our Site function optimally:

  • Essential Cookies: Keep your cart intact while you browse for derailleur hangers or brake pads
  • Performance Cookies: Help us improve our component selection and site navigation
  • Marketing Cookies: Show relevant offers (only with your consent)

Manage preferences via your browser settings or our cookie banner.

7. International Users

We ship components globally (with some exceptions), and all transactions are processed in USD. Your data may be transferred to and processed in the United States, protected by our robust security measures.

8. Policy Updates

We may update this policy occasionally – check back for changes. Continued use of our Site after updates constitutes acceptance.

9. Contact Us

For privacy questions, contact our rider-mechanics at:
Rockshox Bike Shop
126 Garth Road, Manchester, US 06040
Email: [email protected]

Ride Hard. Ride Smart. Ride with Confidence.